DrBeatle said
I'm not referring to his comments about them being "bigger than Jesus," which was indeed in 1966. I'm referring to the incident toward the end of 1968 when he went on a massive drug binge and called an emergency meeting at Apple to announce to everyone that he was himself Jesus Christ.
Yes my bad, let my post be a post of shame. I have probably misread the sentence or might have forgotten about that incident.