A couple of years ago I decided I'd start drinking the Beatles' favourite drink: Scotch and Coke!
I know one has to "develop a taste" for good Scotch. I gave the experiment two months and two bottles of J&B before deciding that I find it impossibly vile, and not worth wasting my time and brain cells over. Now I stick to rye. Or more recently, gin. (I'm not really much of a drinker.)