The Beatles set up Apple as primarily a record label but also a boutique, with plans to branch out into film, publishing, and even electronics. Ideally, it was intended to help finance creative people in their endeavours and ultimately make money for everybody involved. Unfortunately, neither the Beatles nor the folks they hired really knew anything about running an efficient business, and they were taken advantage of mightily. The common perception is that they were just handing out money to any hippie or crackpot or hustler that approached them with a half-baked idea. Actually, Allen Klein really didn't have anything ...
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